UC San Diego Campus Website

We partnered with University of California San Diego and redesigned their campus website with a user-centric approach. Prospective students rely heavily on college websites as their main source of information for an institution, redesigning this website in a way that users can easily and quickly get to the right information was crucial.

-ROLE
Design
Front-end Direction

-YEAR
2016

— TYPE OF PROJECT
Website Redesign

Visit Website

Design approach

Collaborating closely with a brand team, we established the new look and tone for UC San Diego. Trident shape was introduced as an iconic figure, and let beautiful and authentic lifestyle photography do heavy lifting in communicating the student story of UC San Diego.

LANDING PAGE

Design hand-off to UC San Diego team

One of the crucial parts of this project was handing off the designs to UC San Diego IT team. Our strategist, lead developer and I worked closely with IT team, and made sure that front-end design hand-off and back-end implementation went as smoothly as possible with a detailed functional specification and multiple prototypes.

FUNCTIONAL SPECIFICATION

Results and Key Metrics

page view went up

bounce rate went down

decreased since users are finding the right information and jumping off to deeper contents

I thrive with fun brands and people.
Let's build some awesomeness together.